Websites are the face of any business. If you want to reach your customers early, website is the best way. But having a website is not enough. This means your website should run and suits well to the need of the end user. It should be easy for them to explore what they are looking for. Moreover, from business point of view, a WordPress draws in lot of benefits. We will delve deeper into it to understand its benefits but first let us see what WordPress is.
The WordPress is the most widely used open source website creation tool in PHP which is the easiest and most powerful blogging and website content management system. It is in existence since 2003, and was a standalone project but in the present times, it has expanded widely and has been embraced by many businesses and bloggers. Now let us see what benefits WordPress brings to its users:
· WordPress Is Easy To Use: Having a website means keeping on updating it with every evolving need of the end users. WordPress allows you to do so. It enables one to add pages, blogs, images etc. WordPress gives you a liberty to use it without any prior knowledge of HTML or any other related thing. If you have an internet connection and a web browser, you are all set to get started with WordPress. It is easy to customize and update theme or any other information at ease. It also has built in social sharing features which automatically send new posts to social sites like Twitter, Facebook and many more. In addition, it also offers upload or embed media plugins which enables the website owners to drag and drop images or even videos into posts and pages as per the requirement.
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WordPress Is Search Engine Friendly: Being SEO friendly, WordPress provides a multitude of options like free plug-ins and extensions, which gives a customized control of website to the owner to keep on making it better. Thus, it ensures that the built website ranks in the search results and gives better conversion rates with effective ROI.
· WordPress Is A Mobile Friendly Platform:Today is the time of smart phones and people prefer to surf over smart phones than on desktops and laptops. This means there is variety of audience; some prefer mobiles, some desktops and laptops. WordPress themes are highly responsive which makes your website mobile friendly and also works well for the desktops’ versions also.
· WordPress Is Highly Secured: When WordPress was at its initial commencement stage, it was criticised for not being enough secured. However, with the evolving technology updates, it has gained security against cyber threats. But to maintain that security, it is must for the businesses to keep the web designers and developers in sync to maintain the website security to make it hack proof. The traditional websites are an exception.
Since 2003, WordPress is in the existence and has become the most preferred choice of the bloggers and the businesses of any level like start up, medium or an enterprise. Equinox IT Solutions LLC holds immense experience in creating WordPress websites with the help of its well versed developers. We understand that the requirement of every client varies and thus, we offer customized and tailor made solutions for WordPress to them. We offer affordable, flexible and reasonable solution for the clients’ WordPress needs and aim to leave no dark spot for an effective WordPress website.