Ecommerce Website Design 101: How to Position Your Online Store for Growth
So you have set your goal to launch your eCommerce website. That’s wonderful, as these modern technology times encourage more and more small businesses to do their business through websites. This is not only cost-effective and cost-efficient, but most importantly, this is the way you have the best source of Internet and digital marketing to advertise and do brand promotion. However, how do you plan to set up ecommerce store? Do you have any ideas about Ecommerce website design?
Come on now! Let’s start working on how we can work on eCommerce website design?
There are actually three popular e-commerce platforms. These are
- Headless commerce
Each of the above platforms has a toolkit to create an online store and these include – page builder, checkout page, payment gateway integrations, and much more.
The performance of e-commerce platforms depends on the following:
- In-built feature set
SaaS platforms offer a unique and best eCommerce store design experience and that is explained with the help of a drag-and-drop visual editor, adding custom features and customization is done easily.
Open source platforms offer great convenience for ecommerce website design. But if you are designing from scratch, you need a coder and a designer.
Built with flexibility your e-commerce store, allows you to draw the best shopping experiences with a powerful commerce engine on the backend.
Ecommerce development services are very useful in building eCommerce websites. Mobile responsiveness is very critical to the success of an eCommerce website.
Nearly 46% of consumers purchase through research on smartphones, but nearly 75% of consumers say that they abandon sites if they are not optimized for mobile.
Ecommerce website development ensures to building a responsive eCommerce platform to enable visitors across all devices to have a great on-site experience without facing any constraints.
Most of the eCommerce store success is achieved with
- Responsive themes
- Images well served for mobile
- Mobile pages built for higher performance and engagement
Strong SaaS platforms such as BigCommerce and Shopify have headless commerce offering with API call per second limits.
SaaS website builders -Squarespace and Wix.
Open-source platforms like Magento that does not have a native theme editor and WooCommerce, which is an eCommerce plugin.
These eCommerce solutions do not limit your design capabilities to create the most stunning and unique websites and you do not need to build an ecommerce store enabling commerce functions from scratch.
What are customization opportunities
Ecommerce website development services offer another benefit of giving the best appealing look to your website and this includes – layout, pleasing typography, and iconography along with the best visuals and other on-site design elements that distinguish your store from others.
With the advantage of Big Commerce, organizations can:
- Completely customize their website with a visual editor and page builder
- Drive mobile sales with responsive templates
- Cut down design timing with the help of modern development tools
- Deliver personalized and engaging shopping experience
- Connect with a global network of professional website design experts.
Provide user-friendly site navigation
How to build a beautiful (and high performing) ecommerce website? The best source of it is to build user-friendly site navigation that has all of the UI elements that users can use to reach specific information on your website.
This applies to a header navigation menu, product category pages, filters, on-site search, and footers.
It is also very important to note that a dysfunctional website does not allow a lot of customers to benefit from the website and it will also create a problem for conversion rate.
Therefore, a quality and simple Ecommerce store can help customers with excellent browsing and also enables customer purchases.
BigCommerce’s simple platform design allows customers to check on any device comfortably without any distractions.
By further enabling the online shopping experience, the process of how to position your online store for growth is easily resolved.
A compelling user experience delights customers to buy their products and then shop for more. This delight in eCommerce stores marks it as the best marketing tool and user experience.
UX plays a pivotal role in ensuring that your website is absolutely functional and also very reliable, user-friendly with easy navigation features.
These factors allow the convenience of interaction with the site making browsing more pleasant.
It will bring in higher conversions, repeat purchases, excellent reviews, and referral recommendations.
These are quite significant to make the difference between the growth and slow growth of a company.
To check and ensure that your website is UX-friendly, there are many elements to check and some of these are
- Basic UI components such as navigation, effective layouts, all design elements, and overall good looks of Ecommerce store.
Ecommerce website development is very unique and comes with some of the top quality benefits of web design technology.
The features of customization are also a big benefit. Further, the website performance, page load time, and overall speed of your website deliver more information about UX.
Sometimes, sluggish page design, glitching design elements, and slow loading product videos most often result in poor performance and it calls for a change in the eCommerce platform and also a change in the hosting provider.
Considering all of these factors, Big Commerce’s eCommerce platform allows organizations to craft a website that provides the most compelling and rewarding user experience.
A website is for an audience which is why it must offer the best user experience on your website. This is quite a rewarding strategy.
Ecommerce website development comes with a lot of benefits allowing you to do business from your eCommerce website and this feature also offers scope for taking up digital marketing and which is the most advanced Internet marketing helping you with the daily generation of sales and inquiries.
Online Growth is absolutely assured with excellent techniques of search engine optimization and this works as long as the website is live and up online. By implementing some of the top features of eCommerce and digital marketing you achieve business goals successfully.